My research and teaching are focused on revenue management and profit optimization across all types of hospitality assets including hotel guest rooms, restaurants, function space, spas, and golf.
- Hospitality Management - HM/SHM
- 2004 Ph.D. Cornell University, Operations Management
- 1996 M.B.S. Dublin City University, Ireland, Operations Management
- 1994 B.Sc. (Mgmt.)/ Higher Diploma in Hotel & Catering Management - University of Dublin, Trinity College / Technological University Dublin, Ireland
School of Hospitality Management
Pennsylvania State University
University Park, PA 16802
Revenue management/ profit optimization
Process design and management
Sustainability (Profit plus people and planet)
Pricing, non-price information in consumer purchase decisions, service encounter management, revenue management decision tools
Noone, B. M., & Cachia, G. (2020) Menu Engineering Re-Engineered: Accounting for Menu Item Substitutes in Pricing and Menu Placement Decisions. International Journal of Hospitality Management.
Noone, B. M., & Lin, M. (2020) Scarcity-based price promotions: How effective are they in a revenue management environment? Journal of Hospitality and Tourism Research.
Noone, B. M., Enz, C. A. & Canina, L. (2019). The Uniqueness of Revenue Management Approaches in Non-Traditional Settings: The Case of the Golf Industry. Journal of Hospitality and Tourism Research.
Shin, Y., Noone, B. M, & Robson, S. (2020). An Exploration of the Effects of Photograph Content, Photograph Source, and Price on Consumers’ Online Travel Booking Intentions. Journal of Travel Research.
Song, M., Noone, B. M., & Han, R. (2019) An Examination of the Role of Booking Lead Time in Consumers’ Reactions to Online Scarcity Messages. International Journal of Hospitality Management. 77, 483-491.
Song, M., Noone, B. M., & Mattila, A. S. (2018). A tale of two cultures: Consumer reactance and willingness to book fenced rates. Journal of Travel Research. 57(6), 707-726.