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Hubert Van Hoof
Hubert B. Van Hoof
Professor of Hospitality Management
Summary Statement

Hubert B. (Bert) Van Hoof is a Professor whose research and teaching interests are in the areas of strategic management and (international) hospitality management education.

  • Hospitality Management - HM/SHM
  • B.A., University of Nijmegen, The Netherlands, English Language Literature
  • M.A., University of Nijmegen, The Netherlands, English Language Literature
  • M.S., University of Houston, Hospitality Management
  • Ph.D., Arizona State University, Public Administration
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Office Address
219 Mateer Building
School of Hospitality Management
Pennsylvania State University
University Park, PA 16802

Strategic Management in the Hospitality Industry

International Higher Education

Strategic Issues in Higher Education

Grants and Research Projects

Hospitality management education
Hospitality information technology
International education
Public policy issues in tourism and recreation


Ouyang, Yuxia, Van Hoof, Hubert, Sharma, Amit, Estrella Duran, Mateo, Cueva Navas, Ana, Maldonado, Gabriela, Velez Calvo, Ximena and Gavilanes Valle, Julio (2019). Reading Behavior and Compliance s among Ecuadorian University Students: A National Study. Journal of Hispanic Higher Education, DOI:/10.1177/1538192718822326.


Xu, Tracy, Van Hoof, Hubert B. and Martinez, Larry (2018). The Use of Latent Growth Curve Modelling in Measuring Student Perceptions about Mandatory Work Experience. The Journal of Hospitality and Tourism Education, 30(4) 241-249.


Xu, Tracy, Van Hoof, Hubert B. and Nyheim, Peter (2018). The Effect of Online Scheduling on Employees’ Quality of Life. Journal of Foodservice Business Research 21(2), 172-186.


Ozanne, Marie, Cueva, Ana, Mattila, Anna and Van Hoof, Hubert B. (2017). An Investigation into Facebook “Liking” Behavior. Social Media & Society.  DOI: 10.1177/2056305117706785


Xu, Shi, Martinez, Larry, Van Hoof, Hubert Estrella Duran, Mateo, Maldonado Perez, Gabriela and Gavilanes Valle, Julio (2017). Emotional Exhaustion among Hotel Employees: The Interactive Effects of Affective Dispositions and Positive Work Reflection. The Cornell Hospitality Quarterly, DOI: 10.1177/1938965517748774


Sharma, Amit, Van Hoof, Hubert B. and Ramsey, Crystal (2017). The Influence of Time on the Decisions that Students Make about their Academic Reading. Active Learning in Higher Education, DOI: 10.1177/1469787417731200


Song, Sujin, Van Hoof, Hubert B. and Park, Sungbeen (2017). The Impact of Board Composition on Firm Performance in the US Restaurant Industry.  International Journal of Contemporary Hospitality Management, 29(8), 2121-2138.     


Van Hoof, Hubert B., Gallarza, Alexandra, Sanchez, Lourdes, Eljuri, Maria-Isabel, Diana and Jaramillo, Marlene (2017). Bridging the Gap between Industry and Academia: The Establishment of an Industry Advisory Board in the Ecuadorian Higher Education System. Maskana-Revista Cientifica Semestral 8(1), 33-41


Pinassi, Carlos, Ercolani, Patricia and Van Hoof, Hubert B. (2017). Perceptions about Cultural Heritage and Recreational Sites among Older Adults in Bahia Blanca, Argentina.  Journal of Cultural Heritage Management and Sustainable Development, 7(1), 72-80.


Xu, Tracy, Van Hoof, Hubert B., Serrano, Ana-Lucia, Fernandez, Lucia and Ullauri, Narcisa (2017). The Role of Coworker Support in the Relationship between Moral Efficacy and Voice Behavior in the Ecuadorian Hospitality Industry.  Journal of Human Resources in Hospitality and Tourism, 16(3), 252-269.


Feyen, Jan, Milas, Matias, Van Hoof, Hubert B., Ochoa, Veronica, Quinde, Karina, Abril, Victoria and Bojorque, Jaime (2016). Improving the Publication Visibility of Ecuador’s Higher Education Institutions.  Maskana-Revista Cientifica Semestral, 7(2), 113-125.


Xu, Tracy, Martinez, Larry, Van Hoof, Hubert B., Eljuri, Maria-Isabel, and Arciniegas Sigüenza, Liliana (2016). Fluctuating Emotions: Relating Emotional Variability and Job Satisfaction.  Journal of Applied Social Psychology, 46(11), 617-626. 



Fan, Aileen, Van Hoof, Hubert B., Pesantez, Sandra, Jaramillo, Marlene and Calle, Sebastian (2016). The Impact of Other Customers and Gender on Consumer Complaint Behavior in the Ecuadorian Restaurant Industry. The European Journal of Tourism, Hospitality and Recreation 7(1), 21-29.


Choi, Sungwoo, Mattila, Anna, Van Hoof, Hubert B. and Quadri-Felitti, Donna (2016).

The Role of Power and Incentives in Inducing Fake Reviews in the Tourism Industry. Journal of Travel Research, DOI: 10.1177/0047287516677168


Van Hoof, Hubert B., Fan, Aileen, Cueva, Ana (2015). Administración de las Prácticas Estudiantiles en las Mejores Universidades de Hospitalidad y Turismo del Ecuador. Revista Turismo em Analise, 26(3), 695-718.


Sanchez Rodas, Lourdes, Van Hoof, Hubert B., Fan, Aileen and Ullauri, Narcisa (2015). International Students at the University of Cuenca: A Study of their Needs and Perceptions. Maskana-Revista Cientifica Semestral, 6(2), 47-61.


Cueva, Ana, Van Hoof, Hubert B., Han, Rachel and Eljuri, Maria-Isabel (2015).

Las Experiencias con Programas de Intercambia Internacionales en la Universidad de Cuenca, Ecuador: Percepciones de Participantes.  Maskana-Revista Cientifica Semestral, 6(2), 31-45.


Xu, Tracy, Martinez, Larry, Van Hoof, Hubert B., Tews, Michael, Torres, Leonardo and Farfan, Karina (2015). The Impact of Abusive Supervision and Coworker Support on Hospitality Employee Turnover Intentions in Ecuador. Current Issues in Tourism, DOI: 10.1080/13683500.2015.1076771



Van Hoof, Hubert B., Xu, Tracy, Serrano, Ana Lucia, and Torres, Leonardo (2015). Abusive Supervision- A Form of Workplace Harassment: An Exploratory Study in the Ecuadorian Hospitality Industry. The European Journal of Tourism, Hospitality and Recreation, 6(1), 103-121.


Van Hoof, Hubert B., Verbeeten, Marja J. and Estrella, Mateo (2015). Toward a

Hospitality Management Curriculum of the Future: Addressing Ecuador’s Student and Industry Needs. Atlante-Cuadernos de Educación y Desarollo (January 2015).


Van Hoof, Hubert B. (2015). Ecuador’s Efforts to Raise Its Research Profile: The Prometeo Grant Program. Journal of Hispanic Higher Education, 14(1), 56-68.


Van Hoof, Hubert B. (2014). Research and Publication in Tourism and Hospitality: What is Possible in the Ecuadorian Setting? Revista Tecnológica ESPOL, 27(1), 103-119.


Van Hoof, Hubert B., Cueva, Ana, Fan, Aileen, Galarza, Miguel-Angel & Farfan, Karina (2014). An Analysis of Faculty Reading and Research Behaviors in a Public and a Private University: Case-Study Cuenca, Ecuador. Maskana- Revista Cientifica Semestral, 5(2), 13-27.


Cueva Navas, Ana, Fernandez Machado, Lucia, Lopez Molina, Diana, and Van Hoof, Hubert B. (2014). Percepciones de los Estudiantes sobre las prácticas como parte del programa de estudios de la hospitalidad: Un Estudio Cualitativa. El Periplo Sustentable: Revista de la Universidad Autonomía del Estado de México, 26, 126-149.


Sharma, Amit, Van Hoof, Hubert B. and Pursell, Barton (2014). An Assessment of Reading Compliance Decisions among Undergraduate Students. Journal of the Scholarship of Teaching and Learning, 13(4), 103-123.


Van Hoof, Hubert B. and Wu, Luorong (2014).  Liberal Education as part of the Hospitality Management Curriculum: Student and Alumni Perspectives.  Journal of Teaching in Tourism and Travel, 14, 282-300.


Van Hoof, Hubert B., Cueva, Ana, Estrella, Mateo, Torres, Leonardo and Eljuri, Maria-Isabel (2014).  Percepciones del Sector Empresarial sobre la Educación de Hospitalidad, Gastronomia y Turismo en el Ecuador. Cultur-Revista de Cultura e Turismo, 8(1), 211-238.


Van Hoof, Hubert B., Wu, Luorong  and Zhang, Lu (2014). Graduate Hospitality Students’ Program Choice Decisions: Implications for Faculty and Administrators. FIU Hospitality Review, 31(3), 1-21.  


McGinley, Sean, Van Hoof, Hubert B., Carpio, Santiago, O’Neill, John and Cueva, Ana (2013). Aplicación de la Teoría Fundamentada en la Evaluación de Aspiraciones de Carrera de los Estudiantes: Un Estudio de Caso. Pucara-Revista de Humanidades, 25, 183-204.


Feyen, Jan and Van Hoof, Hubert B. (2013). An Analysis of the Relationship between Higher Education Performance and Socio-economic and

Technological Performance Indicators: A Latin-American Case Study. Maskana-Revista Cientifica, 4(2), 1-20.


Van Hoof, Hubert B, Estrella, Mateo, Eljuri, Marie-Isabel and Torres, Leonardo (2013). Ecuador’s System of Higher Education in Times of Change. Journal of Hispanic Higher Education 12(4), 345-355.   


Van Hoof, Hubert B., Wu, Luorong, Zhang, Lu and Mattila, Anna (2013), U.S. Graduate Hospitality Programs: An Overview. FIU Hospitality Review 31(2),42-54.


Van Hoof, Hubert B., Sharma, Amit, Moon, Joonho, Galarza, Miguel and Farfan,Karina (2013). Student Reading Behaviors and Preferences at Public and Private Universities in Ecuador: A Comparative Study. Maskana-Revista Cientifica 4(1), 1-16.


Leung, Daniel, Law, Rob, Van Hoof, Hubert B. and Buhalis, Dimitrios (2013). Social Media in Tourism and Hospitality: A Literature Review.  Journal of             Travel and Tourism Marketing, 30(3), 3-22.


Van Hoof, Hubert B. and Mattila, Anna S. (2012). Observations on the 15th  Annual Graduate Research Conference in Hospitality and Tourism. Journal of   Hospitality and Tourism Education, 22(3), 49-51. 


Tews, Michael J. and Van Hoof, Hubert B. (2011). In Favor of Hospitality  Management Education. FIU Hospitality Review, 29(2), 121-128.


Kim, Yonghee, Savage, Kathryn, Howey, Richard, and Van Hoof, Hubert B. (2009), Academic Foundations for Hospitality and Tourism Research: A Reexamination of Citations. Tourism Management, 30 (5), 752-758.


Verbeeten, Marja J. and Van Hoof, Hubert B. (2007) Mandatory Attendance Policy and Motivation among Hospitality Management Students. Journal of Hospitality and Tourism Education, 19 (1), 28-37.


Van Hoof, Hubert B. (2006). Searching for the Holy Grail of International Education:  Feedback from Hospitality Management Study Abroad Participants. FIU Hospitality Review 24 (1), 49-60. 


Van Hoof, Hubert B. and Verbeeten, Marja J. (2005). Wine is for Drinking; Water is for Washing. Student Perceptions about International Exchange Programs. Journal of Studies in International Education 9(1), 42-61.


Marks, Grace, Foster, Tim, Wiener, Paul J. and Van Hoof, Hubert B. (2004). Web-based training for Native American Tribes. FIU Hospitality Review, 22(1)1-11.